Job Description

We're looking for a creative, proactive social-media intern to support content creation and growth strategy across our channels. You'll start with Instagram and Facebook , with room to expand into TikTok , Reddit , and beyond as you grow. The primary goal of this role is to grow our follower base; the secondary goal is to build a smooth journey from social media engagement to qualified leads.

Content Creation & Distribution (50%)

• Create posts, carousel, and Reels for Instagram and Facebook
• Use Canva , AI tools , and other platforms to produce high-quality visual/video content
• Tailor content to each platform's format and audience
• Support the paid media team with creative assets and A/B testing

Performance & Strategy (20%)

• Track key metrics ( reach , engagement , follower growth , conversions )
• Identify top-performing content patterns and formats
• Summarize results and recommend improvements
• Help with content planning, scheduling, and publishing

Community & User Engagement (20%)

• Reply to direct messages, following brand voice guidelines and team oversight
• Distribute content and engage with users in Facebook groups , subreddits , and other relevant communities

Trend Research (10%)

• Monitor emerging trends, formats, and audience behavior across platforms
• Share insights and creative ideas with the marketing team

Required Qualifications:

• Genuine interest in social media, with solid knowledge of Instagram , Facebook , TikTok , and Reddit
• 6+ months' experience in social media content or a related field
• Passion for K–12 education
• Basic graphic design knowledge (e.g., layout, typography, visual branding)
• Familiarity with Canva and AI content tools (e.g., ChatGPT , Canva AI features )
• Basic understanding of social performance metrics and analytics
• Strong writing, organization, and collaboration skills
• Self-starter who can juggle multiple projects
• Bilingual in Mandarin is required

Nice to Have:

• Short-form video shooting or editing experience ( Reels/TikTok )
• Paid social or A/B testing experience
• Familiarity with scheduling/analytics tools (e.g., Meta Business Suite , Metricool )
• Knowledge of the U.S. K–12 or parent audience market

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